What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Technology in Sports

It today’s world, sport cannot go together without technology. With the ever growing development of new technologies, they have always tried to be implemented into sports. Because technology can give sports something nothing else can, an unmistakable truth. Or so they say. Due to the fact that people are, well, people, they are bound to make mistakes. It is because we are human, we are not robots, that we can make mistakes, while robots make them only if they are malfunctioning. This is especially emphasized in sports, where human eyes can often deceive their owners, the referees most importantly, but also players, coaches and the fans. That is why these days there are many discussions about installing video technology into sports, mostly football. What does technology actually mean for sports?

Here I would like to emphasize that there are already sports using technology, like tennis and cricket, to name some. It helped the referees a lot, to minimize and correct some mistakes they make. But apparently, not all problems are solved like this. Players that have been playing for a longer period of time, and have not grown up with these kinds of technologies, are not convinced that it works properly. This suspicion is probably understandable, because when they were first starting their professional sports careers, they did not probably even dream about something like this would exist. But this technology has been tested time after time, and skeptical players, such as Roger Federer, have learned to live with it and accept it, although probably not so reluctantly.

This technology used in sports is called Hawk-Eye line-calling system, or just Hawk-eye for short. It was invented by a British computer expert Paul Hawkins. It is now used in tennis, where six or more cameras, situated around the court are linked together, track the path of the ball. Then those six or more cameras combine their separate views and make a 3D representation of the path of the ball. For tennis, or basically any other sport, this means that any close line call can be checked, quickly and accurately. This is not always used on tennis tournaments, though. For instance, the French Open is not using this technology because the tournament is played on clay courts and thus the print of the ball on the ground can easily be seen. Maybe this will change one day, because you can’t always be 100% sure you are looking at the right print.

These days there have been a lot of talks about introducing this technology to the sport of football. The sympathizers of this idea have been especially loud after the South Africa FIFA World Cup 2010, where a lot of mistakes by the referees have been made (an Argentina goal allowed although the player was offside, England goal not seen in a crucial moment). However, referees are only human, and they are bound to make mistakes because they can not help it, so i do not think all those critics were fair to them. On the other hand, a recent statement was made from the UEFA president Michel Platini, who is not thrilled about the goal-line technology, saying that this would reduce football to a video game. I don’t believe that other sports who have this technology have been reduced to a video game. Furthermore, he also admits that referees can make mistakes and that there are many cameras on the field that can catch any disputable moment. So why not help football, or any other sport, to see these disputable moments clearly and to resolve them without making mistakes. Or is it better to hear a mass of critics every time something like this happens? I am sure the referees would like this kind of help, then they couldn’t be blamed for anything and wouldn’t have to listen to all the nonsense people say about them the other day, or worse.

Saving Money On Gasoline For Your Automobile

The gas that we fill our tanks with every week adds up to be quite an expensive bill over the months and years. Thirty dollars a week in gas adds up to over $1500 a year.

That’s $1500 additional dollars needed just top drive something you already own (or making payments on).

Small changes in your driving habits can save you hundreds every year. It’s really not as difficult to increase your fuel mileage as you might think.

WANT TO KNOW HOW MUCH YOU’RE SAVING?

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Keep track of your mileage for one week (7 days) BEFORE you start implementing these gas saving tips. The following week, start practicing these tips and keep track of the mileage for another seven days.

Nothing elaborate. Use the re-setable odometer found in most vehicles or simply use a post-it note in your car. You might find yourself saving $5-$10 a week which works out to $260-$520 annually!

TEN GAS SAVING TIPS

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Here are ten short gas saving tips that you can start using today. Most of these tips can be immediately put into use and cost absolutely nothing! What can be better than saving money for FREE?

- Check Tires Regularly

Keep tires properly inflated to avoid premature wear and mileage loss. Under inflated tires can waste 5%-10% more fuel than needed.

- Maintain Car Momentum

If possible, scan the road ahead to anticipate when slowing will occur. Maintaining even a ‘crawl’ will save you gallons as opposed to constantly stopping and going.

- Stop ‘n Go Traffic

Using the car air conditioning unit during heavy traffic can really ‘burn’ up gas quickly. If it’s bearable, try to keep the windows or sunroof open for fresh air.

- Remove Unnecessary Weight

If possible, remove car racks and any items of considerable weight. You’d be surprised at what an extra 50-100lbs can do to your gasoline consumption rate.

- Keep Filters/Converters Clean

This can save you and your engine a lot of extra work. Most filters cost between $3-$15 and can be replaced without much work – especially the air filter.

- Higher Octane Gas

Do not benefit most cars. Only use the higher octane if your engine is starting to ‘ping’ (engine knock)

- Cruise Control

Maintain an exact speed allowing for better fuel consumption. Effective on open highways.

- On Highways

If possible, try to keep windows and sunroofs closed especially at high speeds. Use the built in ventilation system for fresh air for optimum aerodynamics.

- PickUp Owners

Consider a ‘soft-net’ type gate replacement to eliminate the “drag chute” effect. Extremely effective on freeways/highways.

- Purchase Gas On Indian Reservations

NO taxes on gas on the reserves. It might pay to fill up the next time you are near an Indian Reservation.

CONCLUSION

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Simple yet extremely effective, these tips can help you start saving money immediately off your gas bill.

Regardless of which gas saving tips you are able to use from this article, keep in mind that SAFETY is the most important concern on the road. NEVER jeopardize the safety of you or the other drivers around you at any time. . . period.

Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.